Neuromarketing: The Physiological Tools for Understanding Consumer Behaviour

Traditional techniques can measure cognitive and emotional verbal expressions below the consciousness level. The disadvantages of this technique is not able to provide information on responses in an unconscious state. Artificial intelligence neural network a cost-effective alternative for neuromarketing tools. Neuromarketing new designing marketing strategies, especially advertising campaigns. tools neuroscience behavioural response based psychology, such as behaviour prediction patterns. Marketers have used variety different tools, functional magnetic resonance imaging (fMRI), eye tracking, electroencephalography (EEG), facial expressions, galvanic skin (GSR) others. Therefore, holds great potential marketers manufacturing sectors coming year.